Small businesses are the heart of Wisconsin's economy, and now there's a new opportunity to help them grow and thrive. The Wisconsin Economic Development Corporation (WEDC), in partnership with the Universities of Wisconsin’s Office for Business and Entrepreneurship, has introduced the Main Street Bounceback (MSBB) Technical Assistance and Training Program. This program offers free advice and training for small businesses with fewer than 500 employees, opening doors to resources that typically cost hundreds or even thousands of dollars.
The program builds on the success of WEDC’s Main Street Bounceback Grants, which provided financial support to nearly 9,400 businesses in 2021 and 2022. With this new initiative, free services and training are now accessible to all small businesses across Wisconsin, regardless of whether they were previous grant recipients. Some of the key resources include:
- One-on-One Consulting and Mentorship: Small Business Development Centers (SBDCs) across the state provide expert guidance on financing, marketing, sales, and operations.
- Specialized Clinics and Live Training: Topics include digital marketing, rural business strategies, leadership, financial planning, and more.
- Multilingual How-To Videos: Ten newly developed videos are available in English, Spanish, and Hmong to meet diverse business needs.
WEDC Secretary and CEO Missy Hughes emphasized, “Small businesses are at the center of strong communities. These resources are critical to ensuring the long-term success and resilience of businesses in Wisconsin.”
This program underscores WEDC’s commitment to strengthening Wisconsin's small business community. If you’re an owner, employee, or staff member of a Wisconsin-based business, you’re eligible to participate and access these resources at no cost.
To learn more and connect with your nearest SBDC location, visit the program’s official website: Main Street Bounceback Technical Assistance Program.
Whether you’re looking to improve your marketing strategies, strengthen operations, or develop leadership skills, this program offers the tools to help your business succeed. Don’t miss out on this valuable opportunity to invest in your business’s future!